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Expanding Your Social Media Mix: Why Twitter Alone Is Not Enough
6 pages
Published by
Brand Monitor Position2
Expanding Your #Social Media Mix: Why #Twitter
Alone Is Not Enough
The need to balance your social media mix
In 2010, industry experts predicted
Facebook to see exponential growth in the years to come; and rightly so.
Facebook saw its...
[More]
Expanding Your #Social Media Mix: Why #Twitter
Alone Is Not Enough
The need to balance your social media mix
In 2010, industry experts predicted
Facebook to see exponential growth in the years to come; and rightly so.
Facebook saw its active user base (outside
the US) grow by over 19 million in just four months (October 2010-February 2011), signaling that the networking giant
was clearly the king of social media.
Predictions for Twitter indicate that it will have a steady 2011, while LinkedIn is
expected to witness strong growth in the next five years.
According to eMarketer, in 2012, 88% companies in the US
will use social media tools for marketing purposes.
This brings us to the question of what social media tools are best
suited for your marketing needs.
Solely using microblogging tools like Twitter may throw your social media mix out of balance.
While every tool has its
strengths and restrictions, it is important to use them in an integrated manner for achieving the right bal
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