The Journey West-Helping Chinese Companies Find Success in U.S.

The Journey West: Helping Chinese Companies Find Success in the U. S. IKON Communications Consultants, Inc. 554 Washington Street Wellesley, MA 02482 www. ikoncommunications. com About IKON: IKON Communications Consultants, Inc. was established in 1972... More

The Journey West: Helping Chinese Companies Find Success in the U. S. IKON Communications Consultants, Inc. 554 Washington Street Wellesley, MA 02482 www. ikoncommunications. com About IKON: IKON Communications Consultants, Inc. was established in 1972 as a full service advertising and Public Relations agency. It recently rebranded itself as a strategic marketing firm to focus on inbound and outbound marketing for both US and international clients. We believe the most important factor in a successful business relationship is TRUST. Singularly, that has been the key business “virtue” that has sustained us during nearly four decades of service to our clients. people behave in business. Those differences are oftentimes seen in how that company speaks to its customers, how it communicates written messages, how it presents its “brand” and products and how it conducts its business protocol. We know that even US-educated Chinese nationals present “thought barriers” in their communica Less