Chuang 3
MARKETING DieN
3.
1.
Timg quan ye marketing din tir
3.
1.
1.
Ccic khcii niem &in ve E-marketing
Marketing da hinh thanh tir rat lau ding voi su phat trien dm hog dOng
thucmg mai.
Tuy nhien markting dien tit thi moi chi ph6 bien trong...
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Chuang 3
MARKETING DieN
3.
1.
Timg quan ye marketing din tir
3.
1.
1.
Ccic khcii niem &in ve E-marketing
Marketing da hinh thanh tir rat lau ding voi su phat trien dm hog dOng
thucmg mai.
Tuy nhien markting dien tit thi moi chi ph6 bien trong hcm 15
narn tra lai day.
Hien nay c6 nhieu each hieu marketing dien tir, sau day la
mot s6 khai niem dien hinh ve marketing dien
Marketing dien tir la qua trinh lap Ice hoach ve san pham, gia, phan ph6i
va xuc tien d6i voi san pham, dich vu va y tuC mg adap irng nhu eau cua t6
chirc va ca nhan - dua ten cac phucmg tien dien tix va Internet.
9
Marketing dien tit bao g6m tat ca cac hog dOng c16 thoa man nhu cau
va mong mu6n cua khach hang thong qua Internet va cac phucmg tien dien
tit
10
Marketing dien tir la viec umg dung mang Internet va cac phuang tien
dien tir (web, e-mail, co so du lieu, multimedia, Smartpohone.
.
.
) de tien
hanh cac hog dOng marketing nham dat duce cac myc tieu cua t6 chirc va
duy tri quan h
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