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The relation between Reverse Logistics and Supply Chain
1 pages
Published by
Sayami Michael
The Relation between Reverse Logistics and Supply Chain
Reverse logistics plays an important role in supply chain solution.
This is an after sales procedure
where goods are returned by the customer to the distributor and ultimately to...
[More]
The Relation between Reverse Logistics and Supply Chain
Reverse logistics plays an important role in supply chain solution.
This is an after sales procedure
where goods are returned by the customer to the distributor and ultimately to the manufacturer.
Reverse logistics helps manufacturers to understand the customer’s reactions, the quality of their
goods, performances of the vendors and the effectiveness of the marketing strategies.
Reverse logistics facilitates effective returns management.
With this process the manufacturers
can remove the products from areas with low demand and ship it off to other destinations with a
higher demand for the same products.
This helps in reducing costs on transporting goods to
destinations where there is no demand.
Reverse logistics helps manufacturers identify their
customers’ options and choices.
Manufacturers can hit the jackpot by studying the purchasing
patterns and modifying their marketing strategies in accordance and garnering more prof
[Less]
Tags
businesses,
chain,
customer,
demand,
goods,
helps,
logistics,
management,
manufacturers,
process,
products,
providers,
returned,
returns,
reverse,
solution,
supply
