Inside Sales Team Contribution to Lead Generation
In a B2B company, the main activities of Inside Sales teams include qualifying, selling and up-selling,
primarily through the phone and sometimes on the web without the necessity of meeting prospects...
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Inside Sales Team Contribution to Lead Generation
In a B2B company, the main activities of Inside Sales teams include qualifying, selling and up-selling,
primarily through the phone and sometimes on the web without the necessity of meeting prospects inperson.
For this, Inside Sales representatives need to be able to navigate an organization by phone and
have engaging conversations with different roles in an organization.
In recent times it can also be used in context of in-bound calls where the prospect initiates the call
inquiring about the product/service which is screened by the Inside Sales team.
This is a relatively newer
phenomenon with the advent of the web and with a lot of product companies relying on the web as an
inbound Lead engine.
In addition to engaging the prospects on the phone and web meetings, the Inside
Sales team needs to be able to conduct web demos and presentations.
Why Inside Sales is Important in Lead Generation
Inside Sales can be the bridge between Mark
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