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Olin Business School Says Customers Gained through Google
3 pages
Published by
donald hood
Olin Business School Says Customers Gained through Google Search Ads Are
More Valuable than You Think
(1888PressRelease) Experts at Olin Business School, Washington University in St.
Louis, received
the 2012 Olin Award for establishing...
[More]
Olin Business School Says Customers Gained through Google Search Ads Are
More Valuable than You Think
(1888PressRelease) Experts at Olin Business School, Washington University in St.
Louis, received
the 2012 Olin Award for establishing a new approach for measuring the success of Google search
advertising.
St.
Louis, MO-IL (1888PressRelease) New research from Olin Business School, Washington
University in St.
Louis finds conventional methods under-value the buying power of customers
who respond to Google search ads.
In a down economy where advertisers are concerned about every dollar spent, a team of
researchers at Olin Business School, Washington University in St.
Louis, has developed a new
method of measuring the effectiveness of Google search advertising, taking into account not only
online sales, but goods or services purchased off-line as well.
The 2012 Olin Award-winning paper, "Measuring the Lifetime Value of Customers Acquired from
Google Search Advertising," finds that t
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Tags
acquired,
advertising,
award,
business,
conventional,
customers,
google,
lifetime,
louis,
marketing,
measuring,
method,
online,
research,
sales,
school,
search
