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DAX Systems Selects CallidusCloud’s LeadFormix Platform to Optimize Marketing Effectiveness
2 pages
Published by
francis merlin
DAX Systems Selects CallidusCloud’s LeadFormix Platform to Optimize Marketing
Effectiveness
PLEASANTON, CALIF.
, May 1, 2012 – Callidus Software Inc.
(NASDAQ: CALD), the leader in sales
effectiveness and cloud computing, announced...
[More]
DAX Systems Selects CallidusCloud’s LeadFormix Platform to Optimize Marketing
Effectiveness
PLEASANTON, CALIF.
, May 1, 2012 – Callidus Software Inc.
(NASDAQ: CALD), the leader in sales
effectiveness and cloud computing, announced today that DAX Systems, a leading provider of VOIP and
CTI telecom equipment, has selected the CallidusCloud™ LeadFormix Marketing Automation platform to
optimize its lead generation capabilities and improve the effectiveness of its marketing organization.
.
The agreement was signed in the first quarter of 2012.
DAX Systems will leverage the LeadFormix platform to optimize its marketing campaigns and drive sales
with higher lead volumes, better lead quality, and better lead insight.
“The LeadFormix platform will enable us to effectively implement our marketing campaigns and better
follow through to maximize their impact on our sales pipeline,” said Ernie Kaminaris, President and
CEO, DAX Systems.
“The insights provided by the platform will enable our sal
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Tags
automation,
callidus,
calliduscloud,
cloud,
effectiveness,
generation,
lead,
leader,
leadformix,
marketing,
optimize,
performance,
platform,
saas,
sales,
software,
systems
