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How to Conduct Webinars in B2B
2 pages
Published by
francis merlin
How to Conduct Webinars in B2B
In B2B, Webinars are a good source of quality leads.
Webinars need to have high quality content which
can generate interest in the product marketed.
If the key target segments and key decision team...
[More]
How to Conduct Webinars in B2B
In B2B, Webinars are a good source of quality leads.
Webinars need to have high quality content which
can generate interest in the product marketed.
If the key target segments and key decision team profiles
are identified, then marketers can source additional contacts from it.
LinkedIn, Facebook and Twitter company accounts should be used to promote the upcoming webinar.
Also, it is important to find groups on LinkedIn that relate to the specific topic or that are in the same
industry domain.
It is important to also make sure that marketers join as a member of the group,
participate in conversation and then post a link to the webinar.
● Send an internal message to colleagues in the company with suggested copy they can use to
promote the webinar.
● Include the suggested text and a link for Twitter, a longer more personal message and link for
Facebook, and a short professional message for LinkedIn.
● Also, it is important to encourage all the market
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Tags
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content,
corporate,
facebook,
important,
lead,
link,
linkedin,
marketers,
message,
promote,
sites,
social,
visitors,
webinar,
webinars,
website
