Competitive Research
How to gain a competitive advantage
Use Competitive Research to Gain a Competitive Advantage
Online Competitive Research
In a previous post – What It Takes To Build a Winning Internet Marketing System – we talked
about using a Google...
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Competitive Research
How to gain a competitive advantage
Use Competitive Research to Gain a Competitive Advantage
Online Competitive Research
In a previous post – What It Takes To Build a Winning Internet Marketing System – we talked
about using a Google search to spy on your competition and evaluate their marketing.
To follow
up you can perform a "phrase match" search of your competition to discover where they are
advertising and where they are getting backlinks – one way external links back to their site.
Check here – What are keyword matching options? – to learn more about search qualifiers.
Another useful tool is Yahoo Site Explorer.
Again you can analyse backlinks, adverts and postings in the results.
Here are some other sites and tools for competitive research:
backlinkwatch.
com
(free download) link-assistant.
com/seo-spyglass/
opensiteexplorer.
org/legacy/backlinks
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