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Death of the Social Media Guru
4 pages
Published by
Ronnie George
Death of the Social Media Guru
As a result of organisations becoming increasingly
aware of the burgeoning power of social media and
consequentially seeking to grow their online
presence, a new breed of candidate has emerged.
The...
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Death of the Social Media Guru
As a result of organisations becoming increasingly
aware of the burgeoning power of social media and
consequentially seeking to grow their online
presence, a new breed of candidate has emerged.
The
self-proclaimed ‘social media guru’, but with no bench
mark set to aspire to and no qualifications to back up
this status, couldn t anyone call themselves a Social
Media Guru? And what effect will this have upon the
industry as a whole?
Personal to professional
Community Engagement Consultant Ilana Fox
recently started a campaign in an attempt to rid the
world of the so called ‘social media guru’.
Resentful of being classed as a social media guru
herself, Fox brings to the foreground the reasons for
this new trend and the inevitable issues arising as a
result.
Many of the issues raised by Fox are already revealing
themselves within the recruitment sector.
The vast
majority of ‘social media gurus’ we encounter base
their skills upon their personal use of soc
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