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TechNavio Announces the Publication of its Report – Global Enterprise Marketing Management Software Market 2010–2014
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TechNavio Announces the Publication of its Report ? Global Enterprise Marketing
Management Software Market 2010?2014
TechNavio today published its report Global Enterprise Marketing Management
Software Market 2010?2014 based on an...
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TechNavio Announces the Publication of its Report ? Global Enterprise Marketing
Management Software Market 2010?2014
TechNavio today published its report Global Enterprise Marketing Management
Software Market 2010?2014 based on an in-depth study covering the Americas, and
the EMEA and APAC regions.
February 08, 2012 -- The report aids decision makers? understanding of the
roadmap of this market.
Commenting on the report, an analyst from TechNavio?s Enterprise Applications
team said, "IMM software is gradually replacing EMM software.
IMM software helps
organizations overcome the limitations of EMM software such as limited measuring
capabilities and inability to meet technology adoption in B2B market.
IMM
software provides 50 percent higher return on investment than that provided by
EMM software by integrating people, process, and technology of organizations.
SAS, Aprimo, and Unica are some of the leading vendors in the IMM software
space.
"
According to the report, EMM improves eff
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