Winning Strategies for Stopping Counterfeits and Recovering
Revenues
Infamously referred to as the crime of the 21st
century by the FBI, counterfeiting is a dreaded word in all
manufacturing circles.
With such cases of fraud, manufacturers all over the...
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Winning Strategies for Stopping Counterfeits and Recovering
Revenues
Infamously referred to as the crime of the 21st
century by the FBI, counterfeiting is a dreaded word in all
manufacturing circles.
With such cases of fraud, manufacturers all over the world are still coming to terms with
their colossal annual losses and, more importantly, the blatant abuse of their brand values and reputations.
Manufacturers are working overtime to try to edge out the counterfeiters to protect their brand value and
revenue streams.
So be it a luxury goods manufacturer, a pharmaceutical company or even a bearing company,
counterfeiting can affect them all.
One strategy to beat the counterfeiters is to start monitoring auction websites to check for brand abuse instances,
this can provide insights into any illegal activity.
Tackling brand counterfeiting at the product level can also
provide information about pricing, about the fake products and additionally details on the site owner.
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