Create a free account
Join Calaméo to publish and share documents with the world!
Rate and comment your favorite publications, download documents and share your readings with your friends.
Lynda.com Inc., Google Website Optimizer Essential Training - Free Video Training Tutorials, google, google analytics, Marketing
3 pages
Published by
mag4free
Request FREE - Google Website Optimizer Essential
Training - Free Video Training Tutorials
Description:
Conversion optimization, or landing page testing, is
the process of experimenting with content and
design alternatives, displaying...
[More]
Request FREE - Google Website Optimizer Essential
Training - Free Video Training Tutorials
Description:
Conversion optimization, or landing page testing, is
the process of experimenting with content and
design alternatives, displaying them to visitors, and
comparing the results, with the goal of improving
site performance in regard to marketing, sales, or
other conversion metrics.
The tutorial covers theory
and best practices, as well as a real-world
implementation of A/B and multivariate testing.
Practical
techniques for identifying areas for improvement, estimating
sample size, choosing an experiment type, designing, launching,
and validating an experiment, and analyzing Website Optimizer
reports are included.
Topics include:
• Learning the conversion lifecycle
• Testing as a culture
• Sequential (and its flaws)
• Finding a losing page
• Defining basic report elements
• Why do we integrate with Google Analytics?
Along with the free video training tutorials you will also receive mo
[Less]
Tags
conversion,
essential,
experiment,
free,
google,
information,
management,
marketing,
optimizer,
request,
sales,
testing,
topics,
training,
tutorials,
video,
website
