Best Practices Journal – Week of January 7, 2013
Marketing Nuances in Long-Term Care
Week of: January 7, 2013 • Subscribe at: www.
americancarenews.
com
Marketing Nuances in Long-Term Care
A Special Re-Print from the Editor’s Library:
Webinar Announcement...
More
Best Practices Journal – Week of January 7, 2013
Marketing Nuances in Long-Term Care
Week of: January 7, 2013 • Subscribe at: www.
americancarenews.
com
Marketing Nuances in Long-Term Care
A Special Re-Print from the Editor’s Library:
Webinar Announcement at End
ark took a new job as the marketing director of a skilled nursing center.
Perviously he held a similar position for a Medicare certified home health
agency.
He felt he was at least marginally successful but now is finding it
almost impossible to develop the relationships and establish the kind of
contacts he needs in order to create a respectable referral base.
He learned his predecessor did a poor job networking throughout the
community.
It was frustrating to hear about.
His new bosses told him it
would take a year to make things click but Mark is not known for being the
most patient person.
This is where I come in so I
take a little time now to share some long-term care marketing techniques
with a special focus on nursi
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