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Muscle Beach® Turns Industry’s First Ever Triple Play
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Published by
write2vijay12345
Muscle Beach®, the iconic fitness brand that single-handedly jumpstarted the
fitness revolution, has become the first fitness franchise in history to have three
different types of fitness clubs in operation at the same time.
Wilbraham,...
[More]
Muscle Beach®, the iconic fitness brand that single-handedly jumpstarted the
fitness revolution, has become the first fitness franchise in history to have three
different types of fitness clubs in operation at the same time.
Wilbraham, MA, July 20, 2011 -- Muscle Beach®, the iconic fitness brand that
single-handedly jumpstarted the fitness revolution, has become the first fitness
franchise in history to have three different types of fitness clubs in operation at
the same time.
Earlier this year, the brand scored the industry?s first ever double play; two
different club models, a compact fitness center and an athletic club, in
simultaneous operation.
With the recent addition of a fitness center to go along
with the other two, the company has now become the first franchise to operate three
concurrent, yet different club formats.
According to Founder and Chairman, Danny Lucien ?The Solution? Tschirret, ?It?s
only a matter of time before we add a personal training studio and score the
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