University of British Columbia and Forest Products Innovation:
Cristian Palma, Gary Bull, Andrew Goodison, and Steven Northway
Executive Summary
Background
While Canada’s forest products industry has been a major economic contributor, a changing
global...
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University of British Columbia and Forest Products Innovation:
Cristian Palma, Gary Bull, Andrew Goodison, and Steven Northway
Executive Summary
Background
While Canada’s forest products industry has been a major economic contributor, a changing
global marketplace has weakened its competitiveness and resulted in mill closure, poor
financial performance, and numerous direct job losses.
Rethinking, re-engineering, and retooling are necessary as the industry considers new business practices and implements new
industrial pathways.
Hypothetical scenarios provide key drivers that will influence the
effectiveness of industry strategies until 2020, and demonstrate their impacts on potential
Bio-pathways for the interior of British Columbia and Quebec.
About the Approach
Scenario analysis provides a strategic planning method aimed at helping decision makers
make flexible long-term plans.
It involves developing and assessing structurally different yet
equally plausible futures that reflect m
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