tata nano car
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Overview
The introduction of the Nano received media attention due to its targeted low price.
The Financial
Times reported: "If ever there were a symbol of India’s ambitions to become a modern nation, it
would surely be the Nano, the...
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Overview
The introduction of the Nano received media attention due to its targeted low price.
The Financial
Times reported: "If ever there were a symbol of India’s ambitions to become a modern nation, it
would surely be the Nano, the tiny car with the even tinier price-tag.
A triumph of homegrown
engineering, the $2,200 (€1,490, £1,186) Nano encapsulates the dream of millions of Indians
groping for a shot at urban prosperity.
" The car is expected to boost the Indian economy, create
entrepreneurial-opportunities across India, as well as expand the Indian car market by 65%[20].
The car was envisioned by Ratan Tata, Chairman of the Tata Group and Tata Motors, who has
described it as an eco-friendly "people s car".
Nano has been greatly appreciated by many sources
and the media for its low-cost and eco-friendly initiatives which include using compressed-air as
fuel and an electric-version (E-Nano).
Tata Group is expected to mass-manufacture the Nano,
particularly the electric-version, and, besides selling them in India, to also export them worldwide.
Critics of the car have questioned its safety in India (where reportedly 90,000 people are killed in
road-accidents every year), and have also criticised the pollution that it would cause (including
criticism by Rajendra Pachauri).
However, Tata Motors has promised that it would definitely release
Nano s eco-friendly models alongside the gasoline-model.
The Nano was originally to have been manufactured at a new factory in Singur, West Bengal, but
increasingly violent protests forced Tata to pull out October 2008.
(See Singur factory pullout
below.
) Currently, Tata Motors is reportedly manufacturing Nano at its existing Pantnagar
(Uttarakhand) plant and a mother plant has been proposed for Sanand Gujarat.
The company will
bank on existing dealer network for Nano initially.
The new Nano Plant could have a capacity of
5,00,000 units, compared to 3,00,000 for Singur.
Gujarat has also agreed to match all the
incentives offered by West Bengal government
Design
Ratan Tata, the Chairman of Tata Motors, began development of the world s cheapest production
car in 2003, inspired by the number of Indian families with two-wheeled rather than four-wheeled
vehicles.
The Nano s development has been tempered[clarification needed] by the company s
success in producing the low cost 4 wheeled Ace truck in May 2005.
Contrary to speculation that the car might be a simple four-wheeled auto rickshaw, The Times of
India reported the vehicle is "a properly designed and built car".
The Chairman is reported to have
said, "It is not a car with plastic curtains or no roof — it s a real car.
"
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