FOODTRENDS
WWW.
FOODINCANADA.
COM FOOD IN CANADA • 107
The growth in good-for-you confectionery is revolutionizing
the global candy market
By Valerie Ward
GUILT-FREE
PLEASURES
Healthy candy? It may sound like a contradiction in terms, but as with the rest...
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FOODTRENDS
WWW.
FOODINCANADA.
COM FOOD IN CANADA • 107
The growth in good-for-you confectionery is revolutionizing
the global candy market
By Valerie Ward
GUILT-FREE
PLEASURES
Healthy candy? It may sound like a contradiction in terms, but as with the rest of the global
food market, consumer health concerns are shaping
the evolution of the confectionery industry.
FOOD04_107-111.
indd 107 05/05/2008 07:02:13 PM
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