eComXpo July Agenda
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DAY ONE
Wednesday, July 8, 2009
Venue: Your Desktop
Start Time: 10am EST
10:00
(On DD)
Leverage The Performance Based Nature Of Affiliate Marketing In The Current
Shifting Landscape
Herschel Thompson, Director e-Commerce, Charming...
[More]
DAY ONE
Wednesday, July 8, 2009
Venue: Your Desktop
Start Time: 10am EST
10:00
(On DD)
Leverage The Performance Based Nature Of Affiliate Marketing In The Current
Shifting Landscape
Herschel Thompson, Director e-Commerce, Charming Shoppes
As the Director of Interactive Marketing, Herschel Thompson leads the e-commerce
marketing programs for Charming Shoppes, a leading multi-channel retailer with the brands
of Lane Bryant, Fashion Bug, Catherines and Petite Sophisticate.
Specifically, he is
responsible for the strategic planning and execution of online advertising, search engine
marketing and affiliate relationships, in addition to site optimization initiatives.
As a
passionate affiliate marketer and advocate for affiliates, he has won two LinkShare Golden
Link Awards for his affiliate programs: “Innovative Merchant of the Year” for Lane Bryant
in 2005 and “Best New Advertiser” for Petite Sophisticate in 2008.
Prior to joining Charming
Shoppes in 2004, Herschel was a senior interactive strategist at two of the world’s Top 10
interactive agencies and consulted on long-term engagements to several brand leaders across
various industries.
With 14 years of marketing experience, he is also a recovering
entrepreneur.
Herschel is a graduate of Vassar College (co-ed since 1969).
10:50 Networking Break
11:20
(SCH)
Free Vs Paid: Developing Money Models In A Cashless Economy
Chris Anderson, Editor-In-Chief, Wired and Author of The Long Tail
Chris Anderson is editor-in-chief of Wired Magazine, which has won a National Magazine
Award under his tenure.
He coined the phrase The Long Tail in an acclaimed Wired article,
which he expanded upon in the book The Long Tail: Why the Future of Business Is Selling
Less of More (2006).
He is the chairman of a new startup, BookTour.
com.
Before joining
Wired in 2001, he worked at The Economist, where he launched their coverage of the
Internet.
He also has a degree in physics from George Washington University and did
research at Los Alamos National Laboratory.
He has also worked at the journals Nature and
Science.
He is currently working on a new book, entitled Free, which examines the rise of
pricing models which give products and services to customers for free.
12:10 Networking Break
12:40
(URL)
E-Commerce Differentiation: The Use Of Content In The E-Commerce Environment
Lee Bissonnette, SVP Direct To Consumer, FAO Schwartz
Lee oversees both web and catalog initiatives for the venerable toy seller FAO Schwartz.
In
this keynote session, he describes using relevant content and premium presentation to remake
a classic brand for the 21st century as a destination for product information, child
development and shopping preferences.
• Tackling the question of why (why should I come to the site, why should I
come back, why does this resource have value)
• Appealing to, and understand via metrics, the reasons customers value your
brand in the marketing place and tailoring content to reinforce and expand
this touch point
• How to wrap content in a product-focused selling position
Lee Bissonnette currently serves as Senior Vice President of the Direct to Consumer
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