Logic361 Announces Statistical Ad Analysis Software for Google Adwords and Yahoo Search Advertisers
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Statistical Confidence Scoring Software Identifies Winning Ads, Improves Quality
Scores and Lowers Costs-Per-Click For Google Adwords and Yahoo Search Engine
Advertisers
Seattle, WA, March 27, 2009 -- Logic361 (logic361.
com) a leading...
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Statistical Confidence Scoring Software Identifies Winning Ads, Improves Quality
Scores and Lowers Costs-Per-Click For Google Adwords and Yahoo Search Engine
Advertisers
Seattle, WA, March 27, 2009 -- Logic361 (logic361.
com) a leading pay-per-click
search advertising analysis software company, today announced the integration of
text and display ad statistical confidence scoring, a major new feature of its
search engine advertising analysis software application for Google Adwords and
Yahoo Search advertisers.
Logic361 s statistical scoring software automates the analysis of A/B ad testing
and speeds analysis by systematically calculating the statistical relevance of
competing text ads.
It provides search advertisers with the unique ability to
quickly evaluate their entire ad inventory and make valuable changes with
unprecedented confidence.
Logic361 s newest functionality combines years of best practices expertise from
companies that include GM, Home Depot, ING Direct, Real Networks, Niemen Marcus,
and Wine.
com with the expertise of Harvard and Berkeley statistical and
mathematical PhD?s.
"Statistical scoring of search engine text ads is long overdue," said Stephen
Schramke, chief executive officer, Logic361.
"Google and Yahoo have been explicit
in their efforts to reward quality ads with lower costs per click, better placement
and increased impression share while correspondingly penalizing poor performing
ads.
"
Search engine advertisers can review, at a glance, multivariate statistical scores
ranging in confidence from 51% to 99% for pairs of text or display ads.
Google
Adwords and Yahoo Search advertisers can modify or pause ads instantly within the
Logic361 analysis application.
"Search advertising costs are rising and competition is increasing.
We have to work
harder and faster to cost-effectively deliver results," said Chris Gilpin, search
marketing director, BuyAutoTruckAccessories.
com.
"I rely on Logic361?s analysis
software to quickly test and evaluate new ads.
The results have been impressive;
quality scores have improved, conversions have increased and our average cost-perclick has decreased.
"
Getting SEM Profit Analyzer(tm) and SEM Profit Manager(tm)
Both applications are immediately available as a SAAS account.
Sign-up information
can be found: http://www.
logic361.
com/Our-Solutions/
About Logic361:
Logic361 has a wealth of experience and an in-depth understanding of search engine
advertising.
The Company s customers range from start-ups to Fortune Top 10
companies and include both B2C and B2B direct marketers.
Logic361 s hosted, ondemand search advertising analysis and management software eliminates the need for
search advertisers of all sizes to make investments in technology or IT personnel.
Contact: Stephen Schramke, President and CEO, Logic361, (206) 501-3012 ext.
701 or
stephen (at) logic361.
com
Google Adwords is a registered trademark of Google, Inc.
Yahoo Search is registered
trademark of Yahoo, Inc.
Logic361 is not affiliated with Google or Yahoo.
Contact:
Stephen Schramke
Logic361
93 S Jackson Street, Suite 22340
Seattle, WA
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