Law Firms Succeed with Cost Per Lead (CPL) Media from Lawyer Profit LLC
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Law Firms Succeed with Cost Per Lead (CPL) Media from Lawyer Profit LLC
Personal Injury Law Firms and Co-Counsel Attorneys Grow Their Personal Injury
Practices with Cost Per Lead (CPL) Media from Lawyer Profit LLC
Las Vegas, NV,...
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Law Firms Succeed with Cost Per Lead (CPL) Media from Lawyer Profit LLC
Personal Injury Law Firms and Co-Counsel Attorneys Grow Their Personal Injury
Practices with Cost Per Lead (CPL) Media from Lawyer Profit LLC
Las Vegas, NV, September 01, 2009 -? Success with Per Inquiry Campaigns for
Personal Injury and Mass Tort .
Last Second Media Inc, the 7-year-old direct
response agency specializing in Per-inquiry (PI) marketing and advertising,
launched a new division recently for mass tort and personal injury lead acquisition
called Lawyer Profit LLC.
With recent tests concluded on television, cable and web
publishing media; Lawyer Profit LLC unveiled evolving details on advertising
opportunities for lawyers and plaintiff bar members.
Lawyer Profit LLC reports significant participation by the creation of a national
co-counsel group for personal injury where client firms are seeking serious
automobile accidents, injuries involving commercial trucks, as well as motorcycle
and scooter accidents.
Leads are also now available in categories ranging from
accidents to toxic torts, pharmaceutical injury to medical malpractice.
These leads
are typically sold on a Per Inquiry or Cost Per Lead (CPL) basis.
Said agency president, Frank Pournelle ??Per Inquiry or Cost Per Lead (CPL)
Advertising offers national advertisers a risk-free trial of new media using direct
response marketing, ? said Frank Pournelle, President of Lawyer Profit LLC.
Very successful regional law firms with personal injury, mass tort and class action
practices are finding that 20 and 30 year old models of local tv advertising are
dwindling in profitability.
By joining the Lawyer Profit LLC network of national
per inquiry or CPL media opportunities, client firms can keep up with new media,
supplement and hedge against increased competition and circumvent declining market
share.
Pournelle suggested, ?It?s the new wild-wild West and what worked in the
past --doesn?t anymore.
National broadcast media is one big economy-of-scale, but
to be really successful you have to acquire media on a cost per lead (CPL) basis.
By innovating new networks, we estimate acquiring a case costs about half the going
rate of local broadcast and cable media.
?
A case study by Last Second Media for a national co-counsel firm proved this in
August by delivering 50 new personal injury case leads.
The test ran over 4000
television commercials in upwards of 90 million households with a client investment
under fifty thousand dollars.
With this media test, a Per Inquiry or CPL
advertising model was negotiated and the client now pays only for each valid lead
in a per inquiry or CPL program scheduled to appear on or within hundreds of media
properties every week.
By moving from local to national advertising on a CPL basis, client firms are now
filling unsold advertising on television, radio, newsprint, and web sites.
Instead
of paying for advertising, client firms pay only for each call or valid lead.
Lawyer Profit LLC acts on the Client Development side to arrange these PI or CPL
deals on a large scale.
Lawyer Profit operates on a standard agency rate, but
instead, is paid on performance.
With a PI or CPL campaign, Lawyer Profit LLC members run TV, radio, print and
Internet ads at no charge to the client; instead, the client firm pays only for
responses.
Lawyer Profit LLC has relationships with media outlets across the
country in their seamless network and accesses unsold inventories of ad time.
It
places the client?s ad in those spots until the agreed upon number of responses is
reached.
This allows the client to establish a stable, predictable cost per lead
(CPL) without the burdensome and unpredictable expense usually associated with
local ad buying.
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