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Advertising Media Prices Will Increase in 2011, Says Publisher of Thumbnail Media Planner
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Published by
associate5
Expect to pay higher prices for advertising media time and space beginning this
fall.
Increased advertiser demand for media will likely drive prices up after two
years of reduced prices.
Rochester, MI, June 04, 2010 -- "The cost of...
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Expect to pay higher prices for advertising media time and space beginning this
fall.
Increased advertiser demand for media will likely drive prices up after two
years of reduced prices.
Rochester, MI, June 04, 2010 -- "The cost of advertising media will likely increase
beginning in fall 2010 as congressional races plus some increased ad budgets will
significantly reduce the supply of time and space," according to Ron Geskey, CEO of
2020:Marketing Communications LLC and publisher of the popular Thumbnail Media
Planner.
"Advertisers should capitalize on the buyer?s market while they can," he
continued.
Also, according to Geskey, many large advertisers and large media buyers are
expecting increased demand and 8%+ price increases in the 2010-2011 upfront
television season.
Any price increases follow price reductions in 2009 and 2010.
What should you expect to pay?
To answer that readers may wish to refer to the 2010 Thumbnail Media Planner which
has been published annually by 2020:M
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advertising,
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geskey,
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marketing,
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space,
thumbnail,
traditional
