E-book on How to Build a Marketing Power Group
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Joe Dager owner of Business901 in Fort Wayne, IN has just released an 9-page e-book
designed specifically on how to develop a Marketing Power Group.
Fort Wayne, IN, June 12, 2009 -- Joe Dager owner of Business901 in Fort Wayne, IN
has...
[More]
Joe Dager owner of Business901 in Fort Wayne, IN has just released an 9-page e-book
designed specifically on how to develop a Marketing Power Group.
Fort Wayne, IN, June 12, 2009 -- Joe Dager owner of Business901 in Fort Wayne, IN
has just released an 9-page e-book designed specifically on how to develop a
Marketing Power Group.
Dager, an authorized Duct Tape Marketing Coach, is well
versed in these principles selling and marketing for over 30-years.
?This is an interesting twist to this dilemma, creating a marketing power group.
I
know, you have heard all of this before with network groups and it just always
seems that everyone is willing to work with you or work with your customers right?
Well, this is a way to create something over and above a network group.
It is about
creating something much stronger and including an online presence that will ROCK!?
says Dager.
?What would be the Secret Sauce to make a marketing power group work?
It is not that hard, but there is a couple important ingredients that I would
recommend:
There needs to be strong common interest among the group for all to succeed.
I look
at downtown stores located in close proximity, strip mall occupants, small business
communities and yes, people with common ideal clients.
The problem with the ideal
client theory is that so many times companies? product and services overlap that
there is competition within the group.
Now, I am not saying there would not be
competition in the other groups but there is a common need to attract people and
satisfy them with the products once they are there.
Lead groups work well but
again, do you pass on your best leads and is there actually promotion taking place?
There needs to be a lead marketing coordinator.
The coordinator leads the effort to
create the community with joint material both on-line and off-line.
And not all
marketing material needs to be created together.
This is interesting in the sense
that it is very difficult to create a community by yourself and difficult to have
the marketing expertise and time required in house.
It all sounds great, but why not just hire a marketing firm to do this? You can,
but if you do not install a marketing system and train everyone in the group on the
"System," it will be a disjointed effort and it will simply fail! I cannot
emphasize the training part of it more than I do.
There needs to be an
understanding on what needs to be accomplished and what everyone needs to do to
make it successful.
"
This e-book is included in this release, http://pitch.
pe/9114 and is available for
download.
About Business901
Joe Dager is President of Business901, a progressive coaching company providing nononsense direction in areas such as target marketing and organized referral
marketing.
As a certified coach of the Duct Tape Marketing Consulting organization,
Joe provides practical, information-rich, immediately applicable direction that
profoundly impacts the success of small and mid-sized businesses.
His experience
includes numerous start-ups, several turnarounds in variety of industries to
include manufacturing, retail, and professional services to include marketing.
Press Contact:
Joe Dager
Business901
Fort Wayne, IN 46845
260-438-0411
info@business901.
com
http://business901.
com
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