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Small Firms could Reap the Benefits of Targeted Merchandising
2 pages
Published by
jagan
Small Firms could Reap the Benefits of Targeted Merchandising
Small firms can benefit from creating cleverly targeted merchandising campaigns,
particularly in a recession, according to market experts.
Bristol, UK, April 21, 2009 --...
[More]
Small Firms could Reap the Benefits of Targeted Merchandising
Small firms can benefit from creating cleverly targeted merchandising campaigns,
particularly in a recession, according to market experts.
Bristol, UK, April 21, 2009 -- Small firms can benefit from creating cleverly
targeted merchandising campaigns, particularly in a recession, according to market
experts.
While some businesses might view merchandising as an unnecessary marketing cost in
the current climate, small firms that continue to invest will go on to reap the
benefits, according to direct marketing guru Drayton Bird of Drayton Bird
Associates and expert contributor to Marketing Donut, the marketing advice website
for small businesses.
?Merchandising, if it?s done properly, creates awareness and reminds people who you
are,? he explains.
?You can use it to thank customers and make them feel important,
or as a way to get them to do something.
And those who keep promoting in a
recession tend to do disproportionately
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