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PPC Summit: Tough Times Call for Maximizing Search Engine Marketing
2 pages
Published by
jagan
PPC Summit: Tough Times Call for Maximizing Search Engine Marketing
The PPC Summit expert trainers will teach businesses where to put their ad dollars,
how to effectively manage search campaigns, how to improve their results and get
more...
[More]
PPC Summit: Tough Times Call for Maximizing Search Engine Marketing
The PPC Summit expert trainers will teach businesses where to put their ad dollars,
how to effectively manage search campaigns, how to improve their results and get
more sales.
Los Angeles, CA, February 10, 2009 -- In tough economic times, with increasing
competition and tightening marketing budgets, marketers are forced to make
decisions based on how to most effectively maximize their advertising dollars.
As
companies proceed with caution and move forward with their 2009 marketing
initiatives, they are shedding some light on the Search Marketing industry.
According to a recent Marketing Outlook survey, 44% of business executives plan to
increase their Search Marketing ad budget dollars in 2009.
* Marketers are
recognizing more and more that online advertising, specifically Search ads, must be
incorporated into their ad strategy.
A key finding according to IDC?s Digital Marketplace Model and Forecast, Search ads
wi
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