HDA & 360 Degrees Advertising Recommend A 6 Stage Process for Implementing Effective Employer Branding Strategies in the Current Market
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HDA & 360 Degrees Advertising Recommend A 6 Stage Process for Implementing
Effective Employer Branding Strategies in the Current Market
HDA have been delivering quality accredited human capital consultancy services
across all industries,...
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HDA & 360 Degrees Advertising Recommend A 6 Stage Process for Implementing
Effective Employer Branding Strategies in the Current Market
HDA have been delivering quality accredited human capital consultancy services
across all industries, including to the FTSE 500, to the Public Sector, to the notfor-profit sector, and to SMEs, for 30 years.
London, England, April 25, 2009 ? HDA, a UK based human capital consultancy
provider, with 30 years expertise in career transition and talent management,
recognises that in the current economic climate; with significant redundancies
across most sectors, the value of ex-employees to an organisation?s future (postdownturn) talent strategy and business continuity needs will become increasingly
important.
Well-led organisations recognise that attracting and ensuring the ongoing
engagement of organisational talent with the objectives of the organisation is
enhanced by employing employer branding principles.
Increasingly, the employer
brand will be coloured by the experience of recent leavers; hence, employer
branding objectives should take account of all constituencies within the employment
life cycle, including: candidates, onboarding staff, existing staff, staff who are
about to leave the organisation due to role redundancy or voluntarily, and those
who have left the organisation, but with whom valuable linkages should still be
maintained to ensure business reputation.
HDA (www.
hda.
co.
uk) and 360 Degrees Advertising (www.
360inspire.
com) have developed
a 6 Stage process (refined from an earlier 8 stage process) for implementing
effective employer branding strategies.
These six stages are in turn summarised
under the following employer branding strategy implementation quadrants:
Employer Branding Foundations
Employer Branding Reality check
Employer Branding Refinement
Employer Branding Roll-out
Clayton Glen, HDA Director comments that ?An effective employer brand strategy can
be a significant ROI-generating contributor to an organisation?s talent strategy,
in that it can strongly enhance the ability of the organisation to effectively
attract, engage and retain organisational talent where strategy, infrastructure and
the organisation?s leadership behaviours are closely and consciously aligned ?
including in the current market, where, despite increasing numbers of redundancies,
organisations still need to attract key talent which remains highly discerning
about the organisation that they choose to join.
Organisational reputation and
future-proofing the employer brand has become of greater importance in the current
recession.
?
For more details about HDA, please visit our website www.
hda.
co.
uk or call / email
Sweta Patel on 020 7 484 5065 / sxp@hda.
co.
uk
About Company:HDA have been delivering quality accredited human capital consultancy services
across all industries, including to the FTSE 500, to the Public Sector, to the notfor-profit sector, and to SMEs, for 30 years.
They specialise in Talent Management,
Employee Engagement, Executive Coaching / Leadership Development, and Career
Transition, including large-scale Outplacement and Redeployment, Executive Career
Reviews, Executive Career Coaching, and Early Retirement.
They work across the UK
and worldwide.
Contact:
Susie Hood
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