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Microsoft SQL Server 2005 Customer Solution Case Study Wireless Services Firm Doubles Response Rates with SQL Server 2005 Data Mining Overview Country or Region: Philippines Industry: Entertainment Customer Profile Based in Manila, Philippines, ABS-CBN Interactive (ABSi) provides interactive TV promotions, ring tones, wireless games, downloadable pictures, celebrity information, news, and other valueadded services for mobile phone users. Business Situation ABSi needed a better way to choose which cross-selling offers to make to its customers. Solution ABSi deployed Microsoft® SQL ServerTM 2005 to use its data mining feature to determine product recommendations. Benefits Doubling response rates Ad hoc reporting in minutes, not days Eight times faster data mining process Faster data mining prediction " Our management is very impressed that we could double our response rate through our SQL Server 2005 data mining. " Grace Cunanan, Technical Specialist, ABS-CBN Interactive Selling custom ring tones and other downloadable content for mobile phone users requires staying in tune with the market. ABS-CBN Interactive (ABSi), a subsidiary of the largest integrated media and entertainment company in the Philippines searched its transactional data for hints on what to offer users in cross-selling value-added mobile services. But the searches took days and didn' t provide customer-specific recommendations. ABSi wanted to increase its revenues from higher response rates on its marketing initiatives. Working with dB Wizards, a Microsoft® Gold Certified Partner for Business Intelligence, ABSi deployed a data warehouse running on Microsoft® SQL ServerTM 2000 and a recommendation system running on Microsoft SQL Server 2005. The result is more accurate and personalized service recommendations to customers, and a doubling in response rates from marketing campaigns.