© 2011 Apptivo Inc.
All rights reserved.
How to Make Your Small Business Run More Effectively
Many factors play into how effective and efficient any business is.
You have big plans for your
business, competition that keeps you moving forward, growing your business and sometimes
this all becomes so unmanageable that the business...
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© 2011 Apptivo Inc. All rights reserved. How to Make Your Small Business Run More Effectively Many factors play into how effective and efficient any business is. You have big plans for your business, competition that keeps you moving forward, growing your business and sometimes this all becomes so unmanageable that the business fails. It doesn’t have to be that way. These 5 simple things will make your small business run effectively and keep you in the game. The Office Space For the majority of businesses the biggest cost incurred is in the constructing of the office space, which physical construction, office equipment, computer equipment. Look at the number of workers in an area and how you’ve laid out the office space. Consider how computer printers and other office equipment is shared. Entertain whether employees could work from home or whether some work could be outsourced. Examine all avenues to create the most cost effective, productive office space. Communication The
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Work Smarter With Your Online Business
The online business community is the fastest growing market in the entire world.
The number of
websites out there is more than 70 million and every day more are created.
Never in our history
has it been so easy for an entrepreneur to open a business...
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© 2011 Apptivo Inc. All rights reserved. Work Smarter With Your Online Business The online business community is the fastest growing market in the entire world. The number of websites out there is more than 70 million and every day more are created. Never in our history has it been so easy for an entrepreneur to open a business and make money. Many of us have been raised in an environment where small business owners work day and night to keep their business afloat. Competing with big companies was simply not possible. Those first couple of years were tough for an entrepreneur and there certainly wasn’t any expectation of taking home a paycheck. There was a great deal of worry and stress, and entrepreneurs were tired and overworked but that was the cost of opening your own business. Then came along the modern online business. Now you can work smarter not harder. Almost all tasks can be automated, and as long as you have an internet connection you have endless flexibility. Th
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Why you Need to be Marketing on Mobile Today
Small businesses have an unprecedented opportunity because of mobile marketing; for the first
time in history they have access to a marketing channel that is plentiful, cheap, targeted, and
effective.
As recently as ten years ago, small local...
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© 2011 Apptivo Inc. All rights reserved. Why you Need to be Marketing on Mobile Today Small businesses have an unprecedented opportunity because of mobile marketing; for the first time in history they have access to a marketing channel that is plentiful, cheap, targeted, and effective. As recently as ten years ago, small local businesses had few options for drumming up business. They could take out an ad in the yellow pages, hire a few kids to hand out flyers, send some coupons by mail, and for those with cash to spare, take an ad in the local newspaper. These options were expensive, completely untargeted, impossible to measure, and frankly, ineffective. There is a reason why almost every marketing medium locked businesses into long-term contracts and still had incredible year over year turnover. Then along came online marketing with the promise of a new era. Small businesses initially were giddy with the possibilities of finally being able to find customers on the cheap, but u
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5 Steps to a Profitable New Career in Direct Marketing Design
If you want to pursue a career in direct marketing design these action steps are perfect to get
you started.
1.
Stop Tossing Out Your Junk Mail
You want to learn about the marketing materials you’d be designing.
Keep all the...
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© 2011 Apptivo Inc. All rights reserved. 5 Steps to a Profitable New Career in Direct Marketing Design If you want to pursue a career in direct marketing design these action steps are perfect to get you started. 1. Stop Tossing Out Your Junk Mail You want to learn about the marketing materials you’d be designing. Keep all the sales letters you receive in your e-mail. Sort the letters and mailers into categories so you can easily look at the information you’ve collected. As yourself What grabs your attention and makes you open the mail? What grabs you to examine the promotion? What colors seem to draw you in? Is the order form easy to fill in? Which promotions did you just want to toss without ever opening them? What was it about these promotions that elicited that response? 2. Learn All There is to Learn About Direct-Marketing Here are two direct marketing organizations that offer all kinds of industry specific information: 1)DirectMarketingAssociation 1120Avenueoft
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Keeping Costs Down When Opening a Discount Store
Today’s consumer loves a good bargain, which is one reason why dollar stores and discount
stores have become so popular.
These types of businesses present with their own unique
challenges in that you aren’t just trying to keep your costs...
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© 2011 Apptivo Inc. All rights reserved. Keeping Costs Down When Opening a Discount Store Today’s consumer loves a good bargain, which is one reason why dollar stores and discount stores have become so popular. These types of businesses present with their own unique challenges in that you aren’t just trying to keep your costs down but you are trying to keep them down so much that you can actually offer products at a discount price. Even just a couple of cents savings on all the products you stock can lead to thousands upon thousands of dollars in savings annually. Reducing your cost of goods involves looking at the actual price of the item, the freight cost to get the item to your store, damaged items, and missing items. Cost of goods makes up a large part of the operating cost of any discount store. Never lose potential sales using Apptivo’s Opportunities App If you are opening a discount store, you like entrepreneurs before you, will discover that your business will succeed or
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5 Project Programs to Use Online
Freelancers have several projects on hand.
It is essential that they master the art and science of
Project Management to be successful.
Project management (free project software) is defined as
the process of planning, initiation, execution and allotment of...
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© 2011 Apptivo Inc. All rights reserved. 5 Project Programs to Use Online Freelancers have several projects on hand. It is essential that they master the art and science of Project Management to be successful. Project management (free project software) is defined as the process of planning, initiation, execution and allotment of resources to achieve a specific goal in a defined time period. To achieve optimum results it is essential to have excellent project management tools along with skilled and experienced project managers. The Era of Online Project Management Software Today, software exists which help streamline and automate the entire process of project management. Some of them are free while some are paid. Freelancers and small business owners can evaluate the software for free for a limited time period. This way they have a first hand account about the pros and cons and the intricacies of the project management software. Hence the risk element is minimized. Here we ta
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Why paying for an online invoicing tool is a
bad idea?
When your business grows, so does the number of clients.
Hence, it becomes difficult to keep
track of accounts.
Companies have separate departments doing the billing; however, freelancers
cannot afford to have such a facility.
There...
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© 2011 Apptivo Inc. All rights reserved. Why paying for an online invoicing tool is a bad idea? When your business grows, so does the number of clients. Hence, it becomes difficult to keep track of accounts. Companies have separate departments doing the billing; however, freelancers cannot afford to have such a facility. There may even be loss of income due to poor management of accounts. Web based invoicing software has come as a boon to freelancers, which support and control their commercial growth. These invoicing applications are loaded with several features and functions. It is important to select the right invoicing software. Once freelancers adopt invoicing software, it will become difficult to migrate to another with ease. There are many online invoicing tools that are available for free, as well as everything you would need for invoicing process. Apptivo’s online invoice application is just the thing that freelancers require. Shoestring Budget Generally, freelancer
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Tips for Contractors Entering New Geographic
Areas
These can be tough times for contractors, and while generally they like to stay within their
comfort zone, in this economy it’s common for contractors to expand into new geographic areas.
Risks increase when you cross state lines or go to...
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© 2011 Apptivo Inc. All rights reserved. Tips for Contractors Entering New Geographic Areas These can be tough times for contractors, and while generally they like to stay within their comfort zone, in this economy it’s common for contractors to expand into new geographic areas. Risks increase when you cross state lines or go to work in new jurisdictions. There are a number of factors you should consider before you move into a new geographic area. If you are a contractor considering entering a new geographic area, you may find these tips very helpful. If you are entering a new geographic area, you should recognize that laborers and/or craftsmen in this new area or market might not have the necessary training in the methods you use. You should expect to incur training costs and those may be higher than you expect. You will also experience relocation and/or expansion costs, temporary housing costs, and other costs associated with entering a new geographic location. Your new addi
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© 2011 Apptivo Inc.
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10 Leadership Tips for You to Succeed
Leadership is required in every field.
Leaders inspire and motivate their team to give their very
best.
Even a mediocre organization can produce outstanding results, given the right kind of
leadership.
Leaders like Mahatma Gandhi led India to freedom....
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© 2011 Apptivo Inc. All rights reserved. 10 Leadership Tips for You to Succeed Leadership is required in every field. Leaders inspire and motivate their team to give their very best. Even a mediocre organization can produce outstanding results, given the right kind of leadership. Leaders like Mahatma Gandhi led India to freedom. Entrepreneurs like Bill Gates led companies like Microsoft to financial success. It is a myth that one is born with leadership qualities. They can be taught and practiced until they are perfected. An ideal leader works hard, is a great motivator, and has a dynamic and charismatic personality. They also have the trust and respect of their subordinates. Leaders need not be a genius or autocrat to inspire a team to give in its very best. All companies seek great leaders and the associated leadership qualities. FREE Time Tracking software at your fingertips. 10 Leadership tips 1. Setting an example – Leaders do not just pass out orders, they should b
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From Apptivo Aptivo
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Introduction to Project Management
Project management is the management of resources to complete a defined task in a specific
period of time.
The project manager is the person delegated the responsibility of managing the
project.
There exists a systematic approach to the art and science of...
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© 2011 Apptivo Inc. All rights reserved. Introduction to Project Management Project management is the management of resources to complete a defined task in a specific period of time. The project manager is the person delegated the responsibility of managing the project. There exists a systematic approach to the art and science of project management. One needs good project managers to execute the whole project management. We look at the important stages of project management. Project Concept Ideas are brainstormed and different opinions solicited. An outline of the project is drawn up and thus there is clarity of vision among stakeholders. Project Initiation In the initiation stage, the nature and scope of the project are defined. The project manager has to comprehend the customer’s unique and specific requirements, budgets, stakeholder analysis and more. Project Planning This is an important and integral part of project management. Only if you plan, can you see things in pe
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