PR Agencies and Social Media: 4 #Tips to Power
#Social Brand Building
The Importance of Social Media for Public Relations
PR professionals today are using social media to either supplement or add to their existing strategies, signaling an
evolution in the role of PR over the last few years.
Public relations specialists were among the...
More
PR Agencies and Social Media: 4 #Tips to Power #Social Brand Building The Importance of Social Media for Public Relations PR professionals today are using social media to either supplement or add to their existing strategies, signaling an evolution in the role of PR over the last few years. Public relations specialists were among the first few to understand the power of social media, making them leaders in the social space. Along with handling website content, more and more PR pros are responsible for their company’s and clients’ social media presence. The gradual shift towards, what industry experts call ‘the social media release’, indicates how the traditional long form press release is changing. According to David McCulloch, director of public relations at Cisco Systems, “The press release of the future will deliver its content in text, video, SMS, microblog and podcast form, to any choice of device, whenever the reader decides, and preferably it will be pre-corroborated and ope
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From Brand Monitor Position2
Expanding Your #Social Media Mix: Why #Twitter
Alone Is Not Enough
The need to balance your social media mix
In 2010, industry experts predicted
Facebook to see exponential growth in the years to come; and rightly so.
Facebook saw its active user base (outside
the US) grow by over 19 million in just four months (October 2010-February...
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Expanding Your #Social Media Mix: Why #Twitter Alone Is Not Enough The need to balance your social media mix In 2010, industry experts predicted Facebook to see exponential growth in the years to come; and rightly so. Facebook saw its active user base (outside the US) grow by over 19 million in just four months (October 2010-February 2011), signaling that the networking giant was clearly the king of social media. Predictions for Twitter indicate that it will have a steady 2011, while LinkedIn is expected to witness strong growth in the next five years. According to eMarketer, in 2012, 88% companies in the US will use social media tools for marketing purposes. This brings us to the question of what social media tools are best suited for your marketing needs. Solely using microblogging tools like Twitter may throw your social media mix out of balance. While every tool has its strengths and restrictions, it is important to use them in an integrated manner for achieving the right bal
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From Brand Monitor Position2
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