Create a free account
Join Calaméo to publish and share documents with the world!
Rate and comment your favorite publications, download documents and share your readings with your friends.
Kara Trivunovic Kara Trivunovic
United States
Member since 2 year(s)
Author: Ryan Deutsch
Why You Should Integrate Your Email and Social Media Marketing
The numbers from eMarketer suggest that “everyone is doing it:”
• Two-thirds of U.
S.
e-mail marketers are integrating social media into their campaigns.
• A majority of small businesses plan to allow users to sign up for emails directly from...
More
Author: Ryan Deutsch Why You Should Integrate Your Email and Social Media Marketing The numbers from eMarketer suggest that “everyone is doing it:” • Two-thirds of U. S. e-mail marketers are integrating social media into their campaigns. • A majority of small businesses plan to allow users to sign up for emails directly from social media sites like Facebook. But should you integrate your email and social media marketing? Yes. Here are five reasons why: 1. The early numbers back it up. One study noted that click-through rates improved from 7. 2% to 8. 7% when a social sharing option was included. Another reported that a clear majority of email marketing firms found that marketing results were better after integrating social media and email. 2. Integration expands an email list to interested parties. People sign up for e-mails from Facebook and other social media sites, which of course increases the chance that they will read your material. 3. Integration expands the ways peo
Less
From Kara Trivunovic Kara...
Author: Kara Trivunovic
Transactional Email Improves Email Marketing Results
Transactional email can be more than a simple email that confirms a purchase or provides a status update.
It can be a highly branded,
personalized message that drives incremental revenue with cross-selling and up-selling opportunities.
How does a high-level...
More
Author: Kara Trivunovic Transactional Email Improves Email Marketing Results Transactional email can be more than a simple email that confirms a purchase or provides a status update. It can be a highly branded, personalized message that drives incremental revenue with cross-selling and up-selling opportunities. How does a high-level transactional email solution improve email marketing results? Personalization. Customers don’t want emails that allow them to order irrelevant products. They want emails about the products they like, and they’re more likely to order when they can envision the products fitting into their life. Would You Like Fries with That? Cereal and milk, toothpaste and a toothbrush, a truck and a trailer hitch: when people buy one, they often buy the other. Transactional emails should leverage logic within your e-commerce system to include offers that complement a customer’s order. They should also follow up orders with timely promotions that complement those offe
Less
From Kara Trivunovic Kara...
Facebook
Digg
del.icio.us
Furl
rededit
StumbleUpon