Brainstorming with other industry pioneers, Jeff began re-developing another new format: direct response short form TV commercials. He found immediate success with several campaigns for Sports Illustrated including the legendary Football and Sneaker phone...
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Brainstorming with other industry pioneers, Jeff began re-developing another new format: direct response short form TV commercials. He found immediate success with several campaigns for Sports Illustrated including the legendary Football and Sneaker phone campaigns. He then went on to create successful workout videos featuring famous swimsuit models such as Elle MacPherson, Cheryl Tiegs, and Rachel Hunter. These campaigns aired in every market in the U.S. and Canada.
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