Medical Alliance Services Launches National Custom Acoustic Liposuction Physician
Office-Based Rental Program Addressing Physician Economic Woes
Dallas, TX, November 12, 2009 -- Medical Alliance Services, a US medical technology
distribution and services company, announces the launch of their Medical Alliance
Access Program, (MAAP).
This program will give physicians the ability to
immediately provide Custom Acoustic Liposuction (CAL) technology to their patients
via a simple rental program.
www.
cal-now.
com ?We wanted to create a unique,
innovative program that would specifically and immediately address the needs of
financially strained physicians in a US economic climate turned upside down,? said
Paul Herchman, CEO of Medical Alliance Services.
From 1989 until 2001, Paul Herchman was CEO of Medical Alliance, Inc.
MAI enabled
approximately 5,500 physicians to perform well over 300,000 procedures in their
offices by providing access to the latest technology on a rental basis.
MAI had a
successful 12 year track record of quality and cost-effectiveness as the nation?s
only national office-based mobile technology provider.
?It is with great pleasure
that I have been able to reorganize, reignite and gain commitments from many of the
past contributors from our past days at MAI.
Over the next several years, we
intend to re-build a national niche focused company dedicated to innovation, new
market creation and thriving on market fragmentation by offering unique solutions
to help physicians succeed as they redesign their practices to survive under the
current economic climate and the coming health-care reform.
?
?We have chosen to offer technology and business solutions revolving around
liposuction and fat transfer because of the popularity of the procedure, the
development of new safer technologies and because it is a high revenue procedure
which can have a meaningful impact upon the physician?s bottom-line.
With this
current trend of increasing public demand for tumescent office-based liposuction,
fat harvesting and fat transfer, coupled with the effects of a highly restrictive
credit environment in North America, Medical Alliance Services has decided to
introduce this program to help ensure that financially restrained physicians will
have access to the latest technology.
?
The MAAP program is a rental plan that allows office-based physicians to rent MAS?s
Custom Acoustic Liposuction (CAL) technology and also enjoy the benefit of the MAS
support services.
CAL differs from other methods of Liposuction by utilizing a
cannula activated by air pressure causing a triple 3-D movement (vibration,
rotation and reciprocation), referred to as Nutation.
With CAL s patented
technique, the cannula provides ?Turbo Infiltration? of the tumescent solution,
which is better for the patient because it means better disbursement of tumescent
solution, faster numbing, less discomfort and a shorter procedure (www.
calnow.
com).
CAL s patented 3-D Nutational Infrasonic Vibration also enables the
cannula to more easily glide through fibrous areas allowing less fatigue for the
surgeon and more comfort for the patient.
Physicians can better provide high
definition body contouring in the more difficult to treat areas including scarred
areas.
The vibration mitigates most discomfort during infiltration, allows more fat
removal and ultimately less bruising and shorter recovery time.
The MAAP program was designed to help US physicians to immediately build their
liposuction practices and also to help MAS rapidly establish a national network of
trained Custom Acoustic Liposuction physicians where interested patients could have
the procedure performed.
Medical Alliance Services CEO, Paul Herchman said, ?Now
is the time, especially in today?s difficult environment for physicians to utilize
creative financing programs to build their practice revenues.
Physicians should
focus their efforts on their practice, their existing patients and high revenue
income opportunities by working smarter and harder than ever.
?
MAAP PROGRAM PHYSICIAN BENEFITS:
[Less]