Restaurant Marketing Strategies
ExceedingExpectations How many times do you get one of these surveys, specially after buying a new car, where they expect you to fill them giving them always the top score? (Meaning that they have exceeded all your expectations). If we had to follow the car dealers standards, "Exceeding Expectations" would mean an OK service… Or... More
Spending Your Restaurant Marketing Budget Wisely (Part 2) In my previous newsletter I told you the marketing strategies that didn’t work for me when I acquired my restaurant. (My energy and willingness to keep trying to make them work exceeded my marketing experience – that cost me a lot of wasted money). Now let me tell you the... More
Spending Your Restaurant Marketing Budget Wisely (1st part) A few years ago, I bought my first restaurant. It was a turnkey operation; a charming small and upscale Italian restaurant with loyal clientele in a great location. The previous owner was an experienced guy who spent all his life in the restaurant business. I still remember... More
Jose L Riesco worked at Microsoft for 18 years. He owned an Italian restaurant in Bellevue, WA (he sold it now) and started some other business.
By applying his many years of experience at Microsoft Corporation and his marketing skills to the Restaurant business, he has created a unique and groundbreaking Seminar.
Jose has brought top proven marketing practices from other industries to the Restaurant industry, making a unique contribution to this business that he knows and cherishes so much.
