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Marketing Agility: A Brand Point Management Perspective

This white paper discusses how brand point management improves a business’ ability to react to the marketplace more quickly. Brand point management promotes marketplace agility by considering three critical components: people, process and technology. This white paper compliments the Brand Point Management white paper, also available... More


Adobe PDF document

Pub. on Nov. 20th 2008

Pages: 5

Views: 68

Downloads: 0

Brand Point Management: Creating Compelling and Consistent Brand Experiences

Brand point management is a category that helps businesses produce consistent brand experiences providing a compelling motivator for the consumer to purchase a brand. Brand point management touches all phases of a product’s life – from ideation to design to market implementation – ensuring that whenever a consumer interacts with... More


Adobe PDF document

Pub. on Oct. 28th 2008

Pages: 16

Views: 184

Downloads: 14